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SEO audit: what to check in the first 30 days
An SEO audit is not a long report with lists of errors. It’s a plan: what we fix first, what can wait and what isn’t worth touching. Here’s what we check in the first 30 days.
Week 1: what Google sees on your site
We start with the technical side: which pages are indexed, which pages are blocked by mistake, whether there are duplicate pages, redirect chains or broken links. We check speed on mobile and page stability while loading.
These problems are usually fixed quickly and bring the first improvements.
Week 2: what customers search for
We start from your services and products and see how people search for them: what words they use, what questions they ask, what results they see. We split searches by intent: people who want to learn, those who compare and those ready to buy.
The result is a map of pages: what you already have, what needs rewriting and what is missing entirely.
Week 3: content and competition
- Titles and descriptions that say nothing or repeat themselves.
- Thin pages with little useful text.
- Competitors who appear instead of you and the reasons Google prefers them.
- The Google Business profile: categories, opening hours, photos, reviews.
Week 4: the action plan
We gather everything into a plan by priority: low effort and high impact first, then long-term investments. Each item has an owner and a deadline. The plan shows you clearly what we do, what you have to do and what results we can measure.
Frequently asked questions
How much does an SEO audit cost?
It depends on the size of the site. A serious audit starts with a conversation about goals and ends with a concrete plan, not with an automated report.
Can I do an audit myself?
You can check the basics with free tools, but interpreting the results and setting priorities takes experience.
How often should I repeat the audit?
A full audit once a year, plus monthly checks of important pages and indexing.
We write from our day-to-day work: web design, SEO, branding and online promotion, since 2004. About us.
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