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Ideas about SEO, AI, promotion and branding
Practical articles on how to become visible online: what is worth doing first, what can wait and how to measure results.
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Articles
Useful for your business
What an online promotion strategy that brings customers, not just clicks, looks like
From goal to measurement: the four pieces that must work together in a campaign and how to choose between search and social media.
Read the articleSEO audit: what to check in the first 30 days
A four-week plan: the technical side, customer searches, content and competition, then the action plan.
Read the articleGoogle Ads or SEO? How to split your promotion budget
When it makes sense to start with ads, when to focus on SEO and how to check monthly whether the budget split works.
Read the articleHow to write a service page that convinces and ranks
The structure of a service page, how to include keywords naturally and the mistakes that cost customers.
Read the articleWhat AI Visibility is and how to get cited by AI assistants
How AI assistants get their information and what you can concretely do so your brand is mentioned correctly in their answers.
Read the articlePhotos and video for promotion: what to order first
Which photo-video materials are worth ordering first, depending on what you sell: products, services or a location.
Read the articleNeed a specialist, not just an article?
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