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Photos and video for promotion: what to order first
You don’t need a brand film to look professional. You need the right materials, in the right order. Here’s where it’s worth starting, depending on what you sell.
If you sell products
Start with product photos on a clean background, from several angles, plus one or two images in a usage context. They work on your site, in ads and on social media. A short presentation clip adds trust, especially for products with details that matter.
If you sell services
People buy from people. Good portraits of the team and a few images from the work make the “About us” page more credible than any text. A one-minute clip explaining how you work can shorten the road to the first conversation.
If you have a location
Hotels, restaurants, clinics, showrooms: images of the space, at the right time of day, with good light, and a few drone shots for the overall perspective. These are the first things people look for before they come.
How to get the most out of the materials
- A single, well-planned shoot can cover the site, the ads and a month of posts.
- Ask for different formats: horizontal for the website, vertical for stories and short clips.
- Keep the files tidy and clearly named, so you can reuse them easily.
Frequently asked questions
How long does a photo or video shoot take?
From a few hours for product photos to a day for a presentation film. The duration is set after we discuss the goal.
Can I use my phone?
For daily social media content, yes. For websites, ads and brand materials, the professional result shows.
Do I receive the raw files?
It’s agreed from the start. We usually deliver the edited files, and the raw ones only on request.
Tell us about your project and we’ll come back with a proposal.
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Read the articleHave a project in mind?
Tell us about your business and we’ll see what we can do together.
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